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Our Commitment

Pure and natural. Never modified.

Every SNZI variety — including our golds — is developed through natural breeding techniques only. We believe pure and natural is best: for the growing community, and for the health of our customers.

SNZI NO-GMO kiwifruit — natural breeding only
0%

GMO. Not now, not ever.

While many companies turn to genetic modification, SNZI's cultivars are 100% NO-GMO. It's a line we won't cross — and increasingly, it's exactly what the world's markets demand.

The definition

What are GMOs?

Genetically modified organisms are plants, animals or microorganisms whose genetic code has been artificially modified or altered.

Individual genes can be modified, or genes can be introduced from one organism to another across species boundaries. Despite biotech-industry claims, no evidence shows that any GMOs currently on the market deliver increased yield, enhanced nutrition, drought tolerance, or any other consumer benefit. The long-term safety of consuming GMO foods remains generally unknown, and credible independent long-term studies are lacking.

Natural breeding, including gold

Developing premium gold kiwifruit without genetic modification is difficult, patient work — and it's the only way we do it. Across more than forty years, our varieties have been created by careful cross-breeding and selection, not laboratory modification.

That discipline is now a commercial asset. As regulators tighten rules on GMO cultivation and import, SNZI growers carry a guarantee that keeps every door open.

The marketing advantage

Consumers prefer NO-GMO.

Increasingly health-conscious consumers are choosing organic and non-GMO products. Hartman Group research consistently finds NO-GMO to be a significant purchase driver.

~50%

of consumers say they avoid buying products with GMOs.

of consumers want to withhold support from companies that use GMOs.

>⅓

of organic and natural product buyers cite GMO avoidance as a motivating factor.

To protect consumers, 64 countries now require genetically modified foods to be labelled — including all EU members, Australia and Japan.

Cultivation and import bans

Countries are increasingly banning GMOs.

26 countries around the world have banned the use of GMOs. With international concern increasing, cultivation and import restrictions continue to expand — Mexico, for instance, recently banned GMOs on specific crops including corn. For many growers tied to GMO crops, this has significantly affected their ability to sell. SNZI growers will never have that problem.

World map showing the 26 countries that have banned GMOs
Europe

France, Germany, Austria, Greece, Hungary, Netherlands, Latvia, Lithuania, Luxembourg, Bulgaria, Poland, Denmark, Malta, Slovenia, Italy, Croatia

Africa

Algeria, Madagascar

Asia

Turkey, Kyrgyzstan, Bhutan, Saudi Arabia

Americas

Belize, Ecuador, Peru, Venezuela

A clean story that sells.

Learn how our NO-GMO genetics can strengthen your position in premium markets.

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